Santa Rosa Beach, FL —September 24th, 2025
Pecan Jacks, the fast-growing artisan ice cream and candy kitchen, is making its way to the Texas Panhandle. The Kimbrough family will bring the company’s signature mix of playful flavors, handcrafted chocolates, and southern hospitality to Amarillo, marking another bold step in Pecan Jacks’ Texas expansion.
Since opening its flagship in Santa Rosa Beach, Florida, Pecan Jacks has developed a reputation for turning classic sweets into unforgettable experiences. With creations ranging from liquor-infused pralines to imaginative ice cream flavors like Bourbon Pecan Praline and Lemon Blueberry Cheesecake, the brand has become a favorite for families, foodies, and anyone chasing a little indulgence.
“Amarillo has a rich spirit and a strong sense of community, which is exactly the kind of place where Pecan Jacks thrives,” said Cory Mosley, VP of Growth and Franchise Development. “The Kimbroughs have the passion and energy to create something special here, and we couldn’t be prouder to have them lead the charge in this new market.” Co-founder and COO Veronica “Ronnie” Wyatt added, “Every new opening is personal to us. We don’t just scoop ice cream—we share joy. Amarillo is a city that knows how to celebrate life, and we can’t wait for locals to discover their new favorite neighborhood sweet spot.”
The Amarillo shop will join a wave of Pecan Jacks locations spreading across Texas, including forthcoming locations in Grapevine, Odessa, Laredo, Texas City, Richmond, New Braunfels, Fort Worth, and Houston, where the brand has quickly become known for blending nostalgia with innovation. The Kimbrough family’s new store will be a place to gather, laugh, and savor treats that taste every bit as good as they look.
Learn more at pecanjacks.com or explore franchise opportunities at pecanjacksfranchise.com.
