Pecan Jacks Signs New Franchise Deal to Bring Sweet Expansion to Laredo, TX
Santa Rosa Beach, FL — July 22, 2025 — Pecan Jacks, the fast-growing Southern-inspired ice cream and candy store, is proud to announce the signing of a new franchise agreement with the Wico family to bring its signature sweets to
Laredo, Texas. The agreement, signed on
July 19th, marks another milestone in the brand’s national growth strategy and further cements its status as a destination for handcrafted indulgence.
The upcoming Laredo location will offer the full Pecan Jacks experience, featuring small-batch ice creams, gourmet brittles, artisan chocolates, saltwater taffy, and other nostalgic treats served with Southern charm and a creative twist.
“This is a huge win for the Pecan Jacks brand and for the city of Laredo,” said
Cory Mosley, VP of Growth and Franchise Development at Pecan Jacks. “The Wico family brings the kind of energy, commitment, and entrepreneurial drive we look for in every franchise partner. We’re excited to support them in bringing our premium confections to a vibrant and growing community.”
As the Pecan Jacks brand continues expanding its footprint, the company remains focused on partnering with franchisees who share its passion for creating joyful experiences through high-quality products and excellent service.
“Our mission has always been to build a brand that brings people together through unforgettable flavors and a touch of nostalgia,” said
Veronica “Ronnie” Wyatt, Co-Founder and COO of Pecan Jacks. “With the Wico family leading the charge in Laredo, we know the community is in for something truly special. We’re thrilled to welcome them into the Pecan Jacks family.”
The new Laredo location is currently in development, with an anticipated opening in 2026. More details on the store location and grand opening celebration will be announced in the coming months.
About Pecan Jacks
Pecan Jacks is a family-owned franchise brand known for its handcrafted ice cream, pralines, brittles, and southern charm. With a growing number of franchise locations across the U.S., Pecan Jacks is redefining what it means to treat yourself.
To learn more about franchise opportunities, visit www.pecanjacksfranchise.com.
